In 2024, video accounted for over 91% of global Internet traffic (Cisco). Every minute, more than 500 hours of video are uploaded to YouTube (Wyzowl, Rev). Short-form video has become the most noticed and influential content format on social media, consistently outperforming images and text in engagement and ROI (Hootsuite, Firework). But most of this video spreads beyond the original source, with viral content clipped, remixed, or reuploaded without credit, creating a massive blind spot for brands and IP owners.

Julien (ex-DRESSX) and Yuri (ex-Jellysmack), high school friends turned co-founders, saw how hard it was for brands and creators to find, track, and understand the videos shaping culture online, and set out to build the missing layer of the internet. 

“The semantic internet became searchable with Google. But 90% of today’s internet is video, and it remains a black box with some titles and captions attached. Oriane is fixing that by giving brands and creators visibility and control over how stories spread," said Julien Rosilio, CEO & Co-Founder of Oriane.

This blind spot isn’t just cultural, it’s also financial. According to the MPA, online piracy of film and television content costs the US economy at least $29.2 billion in lost revenue each year (MPA). Globally, pirate streaming platforms and illicit content distribution contribute to an estimated $71 billion in lost revenue annually, per the US Chamber of Commerce’s Global Innovation Policy Center.

Oriane’s multimodal AI watches and indexes the millions of videos posted daily across Instagram, TikTok, YouTube, Facebook, and Snapchat. Unlike traditional analytics platforms that only analyze metadata like hashtags or mentions, Oriane looks inside the video itself, analyzing visuals, audio, speech, faces, and trademarks.

The breakthrough AI engine cuts the cost of computing to index and analyse millions of videos within seconds, making large-scale monitoring finally accessible. This enables brands, creators, and IP owners to see exactly where and how their content is reused, remixed, or reshared, unlocking unprecedented insights into virality, engagement, and sentiment. 

“Oriane watches videos the way humans do. It’s how we deliver relevant results among millions of videos," said Yuri Mihaileanu, CPO & Co-Founder of Oriane.

Already trusted by major enterprises, Oriane is also joining the LVMH 'La Maison des Startups' accelerator this fall, cementing its role as a new infrastructure layer for video-driven industries. 

“The Oriane.xyz platform gives LVMH Maisons complete visibility on the impact of their videos across social platforms, enabling them to maintain brand identity and optimise their content strategy," added Elodie Levy, Head of Accelerator Programs, LVMH Group.