The Players Fund’s investment in OptimallyMe connects athlete investors with the fastest-growing health optimisation company in the UK, quickly becoming a known name in health, wellness and sport. Solidifying its position with the industry, OptimallyMe is led by an advisory board of health experts, including pro golfer and former world no.1 Luke Donald (MBE); award-winning nutritional psychiatrist (MD) Dr Uma Naidoo; and athlete and leading specialist within Sports and Exercise Medicine, Dr Andrew Murray, whose work spans across a wide range within the sporting industry including the Ryder Cup, British Athletics, The Jockey Club, Premier League and Rugby Football Union.

With current and past partnerships including HYROX, Recharge Health, Fresh Fitness Food, the Marylebone Cricket Club and now backing from The Players Fund, OptimallyMe is expanding its growth across the health and wellness sector to become the go-to holistic health optimisation platform within the industry.

Founded in 2022 by CEO Edward van Harmelen, OptimallyMe provides personalised health optimisation technology and blood testing to individuals and businesses through its D2C and B2B offerings. Blending cutting-edge AI technology with health data, OptimallyMe allows users to understand their health status while receiving customised recommendations on how to optimise both mental and physical health through fitness, nutrition, mood, sleep and more.

Founded by Fergus and Ruari Bell, ex-professional athletes and award-winning entrepreneurs, The Players Fund is formed of elite athletes including Ben Stokes, Dame Jessica Ennis-Hill, Courtney Lawes and Ben White. The Players Fund is dedicated to supporting disruptive entrepreneurs and startups, while empowering athletes to be investors and ambassadors for change. The Players Fund, has already invested in Naomi Osaka's media company Hana Kuma and ticketing marketplace Seat Unique.

Edward van Harmelen, CEO of OptimallyMe commented: “We are delighted to announce our partnership with The Players Fund, a groundbreaking initiative in the world of sport and health. This collaboration goes beyond mere investment; it’s a strategic alliance that will revolutionise health optimisation for sports enthusiasts and professionals alike. With the invaluable experience and network that Ruari and Fergus bring, the Players Fund perfectly aligns with OptimallyMe’s mission to provide comprehensive, personalised health solutions. OptimallyMe’s cutting-edge platform, which combines advanced home testing with AI-driven, modular health programmes, is set to transform how individuals approach their health and performance. From blood analysis and DNA insights to tailored nutrition, gut health, fitness, and wellness programmes, we offer a holistic approach to health optimisation uniquely personalised for each individual.”

Ruari Bell, Managing Partner at The Players Fund said: “We are thrilled to announce our investment into OptimallyMe, a truly pioneering force in the evolving health optimisation sector. At The Players Fund, we are continually drawn to ventures that challenge the status quo and offer transformative potential. OptimallyMe’s visionary fusion of AI-driven health insights with tailored, personalised care speaks directly to the future of performance enhancement and holistic well-being. This collaboration allows us to bridge the gap between elite athleticism and cutting-edge health technologies, positioning us at the forefront of new health solutions. We look forward to championing this next phase of growth and innovation, as we aim to redefine how athletes and individuals can optimise their health for peak performance.”

Van Harmelen added: “This partnership will accelerate our ability to deliver innovative health solutions to a wide range of sports enthusiasts and health-conscious individuals. Together with The Players Fund, we’re not just investing in technology; we’re investing in the future of sports health and performance. We’re excited to embark on this journey, pushing the boundaries of what’s possible in personalised health optimisation and setting new standards in the sports and wellness industry.”

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