MISSION is a natural energy drink and performance tea company disrupting the soft drinks market with its 100% natural, zero-sugar, zero-sweetener energy drinks, and hot and cold brew teas.

MISSION’s range of natural energy drinks and performance teas are designed to help the health-conscious self-improver embrace their extraordinary - whether that’s sustained energy, cognitive enhancement, faster recovery or better sleep.

Since the company’s inception in 2019, over 10 million MISSION drinks have been sold and the company has over 100,000 customers. The MISSION drinks range is popular among top athletes and sports teams including F1 driver Pierre Gasly, and has the seal of approval from Premier League football clubs and England’s cricket team.

In 2016, founder Tom left his career as a lawyer to cycle 12,500km across South America. Having consistently battled with caffeine and sugar slumps from energy drinks and coffees during the rides, he discovered the use of Yerba Maté combined with Green Tea to provide the natural fuel his body needed. Inspired by the energy he felt, he worked with leading nutritionists at Oxford University and master tea blenders to develop a range of all-natural performance teas. After setting a new world record running the length of Iceland – 17 marathons in 10 days, fueled by the blends – MISSION was born.

Tom Whittle, founder of MISSION, commented: “To have Pierre Gasly invest in MISSION and share our passion to provide consumers with sustained energy, cognitive enhancement and faster recovery is incredibly exciting. Pierre is a big fan of our teas and has been for several years, but after trying our ready-to-drink cans last year and seeing the potential in MISSION, he wanted to take that love for MISSION one step further. We’re incredibly proud to have backing from an athlete like Pierre who embodies everything we stand for – health-conscious self-improvers who want to embrace their extraordinary.

“For too long, the energy drinks market has been dominated by brands that offer drinks laden with sugar, caffeine and artificial sweeteners. MISSION is changing this for the better and shaking up an entire industry. We’re providing a natural, healthier energy boost that’s actually good for you, without the caffeine or sugar-induced slump that follows.

 “MISSION’s latest funding round sets us up for exciting growth, expanding our market performance and spearheading our goal to transform the energy drink market with a cleaner, more natural alternative to the sugary, artificially sweetened and caffein-loaded players that currently dominate the space.”

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