Studies reveal that entrepreneurs are at a higher risk of mental health issues, being over twice as likely to experience them compared to the general populace. Minderful and Startup 2 Standup's joint effort is directed towards fostering mental health awareness among founders, aiming to alleviate feelings of loneliness and isolation.

As part of the collaboration, members of Startup 2 Standup will gain access to Minderful's array of resources. These include the organisation's scientifically-supported audio app, interactive workshops, personalised coaching sessions, and content specifically curated for founders. In addition, members will have opportunities to participate in live panel discussions and storytelling sessions, enhancing awareness about mental health. The overarching goal is to cultivate a supportive environment where discussions about mental health are normalised, thereby promoting a more inclusive and healthier entrepreneurial culture.

James Harrop, Co-founder of Minderful, emphasised the initiative's importance: “We want to empower founders to care for their mental wellbeing. By teaming up with Startup 2 Standup, we can equip entrepreneurs worldwide with tools tailored to the ups and downs of startup life."

Minderful's offerings include a comprehensive workplace wellness solution, featuring an award-winning app with over 100 audio experiences. These tools are designed to assist individuals in developing bespoke wellness routines. The organisation's support programmes strive to foster enduring wellness cultures within businesses, aligning wellness strategies with corporate goals.

Ollie Austen, Co-founder of Startup 2 Standup, reflected on the collaboration's objectives: "Our mission is to reduce loneliness and isolation among founders. This collaboration allows us to provide critical mental health resources to our members when they need it most."

Startup 2 Standup operates as a global peer community, serving as a hub for education, networking, and the exchange of ideas and solutions for both novice and seasoned entrepreneurs. Their primary mission is to diminish feelings of loneliness and isolation within the entrepreneurial community.