This move makes TfGM the first franchised transport authority in the UK to utilise AI to deliver more reliable, frequent, and quicker bus journeys, building on the Greater Manchester Bus Strategy announced last year. The plans laid out in this report highlight Greater Manchester's vision for the future bus network, aiming to make buses the first choice for more journeys within the Bee Network. The strategy sets an initial target of a 30% increase in bus patronage by 2030 from 2022/23 levels, equating to nearly 50 million additional bus journeys annually. This growth will be driven by improvements such as a more integrated, user-friendly, and frequent network, and better infrastructure for reliable bus journeys, with CitySwift playing a key role in this transition. 

Founded in 2016 by Brian O’Rourke and Alan Farrelly, CitySwift’s performance optimisation platform gives operators and transport authorities insights, recommendations, and predictions, supporting them in the delivery of efficient, reliable, and in-demand services. CitySwift empowers public transport authorities and operators to achieve unparalleled efficiency by leveraging advanced analytics, simulations, and optimisations. With its easy-to-use industry-leading technology, CitySwift envisions a future where public transport is the travel mode of choice for all people.

Speaking on the announcement, Brian O’Rourke, CEO and Co-founder of CitySwift, said: “The goals and vision set out in the Great Manchester Bus Strategy speak clearly to our mission at CitySwift – grow patronage with frequent and more reliable buses. I am thrilled that we’re partnering with TfGM, supporting them in achieving this goal through our transport data-solutions, as we continue to build the smart cities of the future.”

Through this partnership, TfGM will have access to CitySwift’s performance data across the entire Bee Network, helping to identify trends and pain points such as traveller destinations and service performance, allowing them to recognise where improvements should be made to benefit passengers. Additionally TfGM will leverage CitySwift’s latest product offering, Spotlight, a globally leading intelligent recommendation engine for bus network enhancements. Designed for stakeholders, the product enhances decision-making by providing AI-powered insights into performance and resource parameters like timeliness, cost, and vehicle numbers through scanning the whole network, executing optimisation variations, and proposing ROI improvements. 

Catherine Towey, Senior Lead for Bus Franchising at TfGM, said: “Customers are at the heart of the Bee Network and by working with CitySwift we will be able to see more clearly than ever how services are performing. We can then use this information prioritise improvements and deliver a better service for passengers.”

Powered by AI data processing, CitySwift optimises over one billion passenger journeys annually, working with public sector transport authorities and private bus operators to break down the barriers to accessing and interpreting transport data, replacing manual analysis with reliable, actionable insights. This solution enhances efficiency, benefiting drivers, passengers, partners, and cities, whilst remaining human-centric throughout. 

This news follows a series of other partnerships for the data transportation company across the UK, including National Express, Transport North East, Transdev Blazefield, and trentbarton. Since its inception, CitySwift has grown to have a presence across the UK, US, and its home territory of Ireland, covering transport networks in all major UK cities.