Founded by SaaS veterans Thomas Peham, Klaus-M. Schremser, and Josef Trauner, the fully bootstrapped startup is set to transform how brands monitor and optimise their presence in the rapidly evolving landscape of AI-powered search.

With the rise of generative AI search engines such as ChatGPT, Google AI Overviews, and Perplexity.AI, Otterly.AI provides actionable insights to help brands optimise their visibility, link mentions, and brand sentiment across these platforms.

Otterly.AI’s platform tracks key metrics across all three major AI search platforms, delivering weekly insights into how trends evolve and providing the tools brands need to enhance their AI search performance. It answers critical questions such as:

• Google AI Overviews: is an AI Overview triggered for my topics? Is my website, or my competitors’, visible?
• ChatGPT and Perplexity.AI: are links to my website included, and how prominent are they? What is the sentiment and positioning of mentioned brands?

Since starting operations in October, Otterly.AI has garnered a customer base of users including agencies, brands, and tech companies. These early adopters are leveraging Otterly.AI to address the unique challenges posed by AI-driven search experiences.

The shift to AI-driven search is revolutionising consumer behaviour, with Gartner predicting a 50% decline in organic search traffic by 2028 as users embrace generative AI search. The growth of platforms such as ChatGPT, now among the top 10 global websites, and Perplexity.AI, experiencing double-digit monthly user growth, underscore the urgency for brands to adapt and navigate this disruption.

Otterly.AI is founded by three experienced SaaS entrepreneurs dedicated to building products that make a meaningful impact on day-to-day workflows.

Klaus-M Schremser is a serial entrepreneur and (co-)founded companies including Gentics,Wikidocs and Usersnap, with three successful exits to Atlassian, Austrian Press Agency and saas.group. He brings 25 years of experience in growth marketing, sales and digital product development.

Josef Trauner founded SaaS startup Usersnap and, over the course of a decade, scaled it from zero to a major exit in 2023.

Former VP of Marketing at Storyblok, Thomas Peham brings his experience leading a team of over 30 marketing experts, helping to build Storyblok’s leading position in the CMS industry.

Thomas Peham, co-founder of Otterly.AI, said: "The shift to generative AI search is one of the most seismic transformations in marketing today. We started Otterly.AI with a vision to empower brands to adapt to the fundamental changes happening in the search ecosystem, equipping them with the tools to stay visible, competitive, and informed in this complex new landscape.

“Reaching 1,000 users in such a short time is a testament to how critical it is for companies to monitor their performance in the AI-driven search landscape. Brands are waking up to the reality that their traditional organic traffic strategies won’t suffice, and Otterly.AI is here to bridge that gap with actionable insights and an innovative platform. This is just the beginning, and we are excited to expand our mission of helping businesses thrive in this dynamic space.”

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