By taking on the administrative load, Hustl allows entrepreneurs to spend more time on their personal passions and less on the nitty-gritty of running an online business.

The launch comes at a crucial time, as ecommerce continues to surge and more people turn to entrepreneurship for financial stability. With global ecommerce sales expected to hit $8 trillion by 2026, and UK sales growing at an average of 7% per year, the market is ripe for innovation. Additionally, side hustles are on the rise, with 35% of people considering starting their own business in 2024, according to research by Enterprise Nation.

Managing a small ecommerce business often means juggling numerous tasks – tracking sales, prioritising orders, packing items, and finding the best shipping options. Many existing solutions cater to larger companies or only tackle part of the problem, leaving small entrepreneurs to fend for themselves. Hustl steps in as a comprehensive solution, integrating sales channels, order processing, and shipping into one intuitive app.

“Hustl is about working smarter, not harder,” said Paul Bennett, Co-Founder of Hustl. “We’ve built this app with one core goal in mind: to save eCommerce entrepreneurs time, reduce their stress, and help them achieve more success with less hassle. By putting all the tools they need at their fingertips, Hustl enables users to stay on top of their business, whether they’re at home, on the go, or taking a well-deserved break.”

“There are currently 1.35 million people running eCommerce side hustles in the UK alone,” said Ben Shipway, Co-Founder of Hustl. “These entrepreneurs are passionate about their businesses, but they’re often overwhelmed by the administrative tasks required to keep things running smoothly. We identified a significant gap in the market for this particular type of consumer; small businesses and side hustlers have unique needs that weren't being met by the existing tools. Hustl was designed to fill that void by offering an end-to-end solution that is both comprehensive and affordable.”

Hustl delivers a mobile-first solution that consolidates every aspect of the ecommerce journey into one sleek platform. From managing orders to streamlining shipping, the app brings everything under a single roof, eliminating the need to juggle multiple systems. It integrates with various sales channels, offering entrepreneurs the convenience of handling their entire operation from one place. With built-in insights and analytics, users can make smarter decisions to grow their businesses more efficiently.

Hustl's standout features include:

• Unified Order Management: Gather orders from all major sales channels – eBay, Shopify, Etsy, and more – into one centralised dashboard
• Automated Task Prioritisation: The app automatically prioritises tasks, ensuring urgent orders are handled promptly
• Simplified Shipping: Choose from the best shipping options, with all costs neatly rolled into a single daily bill

Hustl offers its service for free to side hustlers using up to two sales platforms, making it accessible to everyone – from those just starting out to those already scaling up. By removing the financial barrier, Hustl supports ecommerce entrepreneurs, allowing them to focus on growing their brand and turning their side hustle into a thriving business.

Founded in 2023 by industry veterans Paul Bennett and Ben Shipway, Hustl is backed by decades of experience. Paul Bennett, with over 30 years in marketing, has held roles like Global Brand Director at AXA and CMO at Huboo Technologies. Ben Shipway brings over 20 years in product development and delivery, including positions as CPTO at Huboo Technologies and Platform Director at Just Eat Takeaway.

Looking ahead, Hustl has ambitious plans to enhance its platform with advanced features, such as stock control, machine learning insights, AI-driven automation, and augmented reality tools for parcel measurement.