Not to worry, though, there are plenty of ways to launch your startup online (whether you have digital experience or not). In this article, we will be sharing the top strategies you can employ to launch your brand successfully in a competitive marketplace. 

Create a Business Name 

This is arguably the hardest part about starting a business. According to Forbes: “Finding the right name for your startup can have a significant impact on your success. The wrong name can do worse than fail to connect with customers; it can also result in insurmountable business and legal hurdles. In contrast, a clear, powerful name can be extremely helpful in your marketing and branding efforts.” 

However, it’s likely there are hundreds (if not thousands) of pre-existing businesses in your industry that have memorable, well-known brand names. So, how do you stand out from the crowd? 

The best place to start is by staying true to your company vision (ie: sustainable, pure, organic, fast, trustworthy). Creating a brand name that reflects your values is a great way to keep it unique and stand out from the crowd. 

One company that has done this really well is Pure Nails. They want their target audience to make the connection between their brand and their offering of vegan and cruelty-free product lines. This brand chose to highlight its pure intentions within its company name. It’s both clever and effective. 

Build a Website 

If you want to launch your startup online, you need a website. Think of it like having a company phone number, email address, or shop premises. You need a place online where your customers can find and get in touch with you. 

Of course, just titling this section ‘build a website’ doesn’t really highlight exactly how much work is required to make this happen. Thankfully, building your own website has been made easier than ever before by companies like Squarespace where you can “start with a flexible website template, then customise to fit your style and professional needs.” When you’re just starting out, it’s important to keep things simple and Squarespace helps you do that. A few factors to keep in mind include: 

• Sharing about your business and why you do what you do 
• Providing clear contact details 
• Clearly advertising all products and services available to purchase 
• Allow customers to leave reviews 
• Easy navigation and simple design 
• Clear calls to action 

Building a website can take a lot of time, however, it’s important to remember that your website will become the main point of contact between your business and your customers. So, it needs to look great, function smoothly, and clearly provide all the information your customers are looking for. If it does these things, you will see your traffic, page engagement, and conversion rates all steadily increasing. 

Utilise the Power of Social Media 

Social media marketing is one of the most powerful ways to launch your business online. Social media lets you connect with audiences from all over the world and advertise your services to them. And with over 3.6 billion people using social media every single day, your potential business reach is absolutely huge. 

We recommend setting up accounts on Instagram, Facebook, Twitter, and (if you’re feeling super creative) perhaps even TikTok. Each of these social media channels offers a range of content types - from photos and short captions to video clips and articles. So, there will be something for everyone. 

Social media will help you connect with your target audience, find new customers, increase your brand awareness, and widely advertise your business. It is one of the most powerful strategies for startups hoping to establish themselves online. 

Create Connections with Email Marketing 

One of the biggest challenges startups face is how to turn website visitors into customers. This is where email marketing comes in particularly helpful. Email marketing is where your website visitors subscribe to your mailing list, giving you the opportunity to send them updates about your company, new promotions, discounts, and content they might be interested in. Email marketing helps you establish your startup online by: 

• Creating connections with your customers 
• Driving conversions 
• Increasing traffic to your website 
• Increasing on-page engagement rates 
• Deliver targeted messages to your audience
• Measuring customer engagement and satisfaction 
• Delivering a great return on your investment 

Email marketing is one of the best ways to stay connected with your audience and turn those website visitors into customers. It will help you establish your startup online and ensure you achieve success that stands the test of time. 

Write Search Engine Optimised Web Copy 

If you want to establish your startup online, you need a website that people can find. Without website copy that has been optimised for the search engines, you will find it extremely difficult to rank well in Google. This means that when users search for terms relating to your business, your website will be nowhere to be found. 

If you want an established and visible online business, you need to prioritise SEO. Whether you are hoping to attract more traffic, sell more products, engage more users, gain more brand exposure (or all of these things put together), SEO copy is essential. The most effective ways to optimise your web copy include: 

• Keyword targeting to help your website appear in the search results. 
• Include links to internal and external web pages 
• Always include an optimised page title and meta description 
• Format text so that it is easy to read 
• Include clear calls to action 
• Always proofread before publishing 
• Publish regular content via a blog 
• Create landing pages for all your products and services 
• Provide an FAQ section
• Always write content that provides a solution to a need

Content is one of the best free online marketing tools. It helps promote your brand to a wider audience, provides value to users, converts website visitors into paying customers, and (most importantly), it gives your startup soul. If there is one way you are going to establish a successful online business, it’s by creating copy optimised for search engines. 

Final Words 

So, there you have it; how to establish your startup online. We hope the tips we’ve shared above help you launch your online business and find success in doing so. Now that you have all the information, it’s time to get to work