The collaboration will offer Future Ticketing’s customers an additional payment option to choose from that delivers operational and efficiency benefits.

By partnering with Ryft, Future Ticketing has invested in ensuring its growing customer base has more flexibility when using its solution. By adopting the company’s full end-to-end payment solution, Future Ticketing clients can now choose Ryft as their payment provider. This collaboration empowers venues and events to sell tickets more seamlessly and efficiently, offering numerous new benefits that will positively impact both the business and its customers.

By integrating Ryft into its next-generation API and software solution, Future Ticketing’s customers can access a payment option which offers improved commercial terms and streamlined processes. The enhanced customer service support provided by Ryft will also ensure quicker responses to any payment-related issues. Additionally, Ryft’s powerful payment solutions will enable users of Future Ticketing’s platform to quickly receive their payments.

Ryft operates as a unified payment platform designed to empower marketplaces and B2B platforms. The company’s end-to-end solution facilitates PSD2 compliance, automates payouts, monetises transactions for digital platforms, and diversifies payment options across various digital marketplaces. A truly modern payment gateway, Ryft’s powerful platform provides high acceptance rates, fully supports solutions like Apple Pay and Google Pay, and is equipped with state-of-the-art fraud prevention tools.

Since its inception in 2022, Ryft has shown remarkable growth, processing millions of transactions across diverse digital merchant platforms. Now, through its new partnership with Future Ticketing, the company aims to scale even further. This partnership addresses a critical issue in the digital ticketing industry: the lack of flexible and diverse payment options. By providing additional technical and commercial flexibility, it enhances the overall user experience and operational efficiency for Future Ticketing’s customers.

Speaking on the new partnership, Ryft CEO and Co-Founder, Sadra Hosseini commented: “Working with Future Ticketing is an exciting opportunity for us. Their leadership in the ticketing software sector makes them an ideal profile for Ryft, and we are confident that our solutions will bring considerable value to their platform and users. By integrating Ryft, they are addressing a long-term issue that’s affected the digital ticketing industry and ensuring their customers have ample choice when it comes to payments.”

Ann Marie Guinan, Chief Marketing Officer at Future Ticketing, commented: “We want our customers to have choice and flexibility when it comes to choosing the best partners that suit their business needs. Ryft was easy to integrate into our platform due to its advanced technology that matches the strength of our product, flexibility to ensure the partnership's success, and a strong relationship with the business to enable ongoing improvement and added value for our clients.”

The new partnership marks the culmination of over a year of contact between the two businesses. Existing and future customers of Future Ticketing will now have the option to choose Ryft as their underlying payments provider. Moving forward, the two companies plan further collaborations as they work together to move the digital ticketing industry away from a ‘one-size-fits-all’ approach to payments, towards an era where customers have the real choice to pick payment options aligned with their needs.