This announcement comes on the heels of an incredible period of growth for the business, with Freepik Company reaching $87M in revenue in 2022, a 25% year-over-year (YoY) spike, driven by reaching over 100 million users.  

Florido brings significant growth and design expertise to Freepik Company and will lead the market strategy for U.S. expansion to broaden the presence in this key region. In his new role, Florido will focus on the growth of the flagship product, Freepik, the largest platform of photos, videos, vector images, illustrations, and PSD files. He will also be responsible for Slidesgo, an extensive catalog of free Google Slides themes and PowerPoint templates to boost presentations – of which 66.4% of the platform’s premium subscribers are users from the U.S. 

“We have strong ambitions to become the leading audio-visual assets provider, delivering the finest creatives using cutting-edge technology, internationally. We now have over 100 million users globally and Florido will play an important role on our U.S. journey, driving the market strategy and implementation of our long-term U.S. growth plans,” said Joaquin Cuenca Abela, Freepik Company CEO and Co-founder. 

“Florido is a passionate growth and design executive who brings a wealth of experience derived from his roles at global giants like Spotify, Meta and Google to the Freepik Company team during a time of exciting expansion.”

In his new role as Chief Market Development Officer at Freepik Company, Florido will lead the strategic development of Freepik Company in the U.S., including the opening of the company’s first U.S. office. He will also be responsible for the strategic direction and operational performance of Freepik Company’s leading products in the U.S. market, Freepik and Slidesgo. 

With a strong focus on building and managing design teams, Florido previously held the position of Director of Product Design at Spotify, where he was primarily responsible for redefining the product development cycle – including engineering, product, and design. Before that, he held the role of Product Design Manager at Facebook, Inc. (now Meta Platforms, Inc.) and was a UX Designer at Google. 

Speaking about his new role, Florido said, “This is an exciting time for Freepik Company in the U.S., and I am excited to hit the ground running. The organisation has an impressive track record overseas and is recognised as the creative marketplace, bringing the highest quality of relevant graphics to the fore. The company’s goal of providing accessibility to everyone, from designers, marketers, teachers, advertisers and more, is one that is significant to me. I am looking forward to working with the U.S. team to continue to bring that same excellence on a larger scale to the region.”