Fiverr and Martha Stewart launch witty campaign to inspire freelance potential
Fiverr has unveiled a new partnership with Martha Stewart, the renowned entrepreneur, author, and television personality, who is set to become the face of its latest advertising campaign and social media content.
In a clever twist, the campaign casts Stewart in an unexpected role as an underappreciated intern tasked with fetching coffee for oblivious colleagues. This playful narrative underscores the message that top-tier talent, often overlooked, can be easily found on Fiverr with just a click. Set to air nationally throughout August across both online platforms and television, the campaign will also feature additional video content spotlighting key areas like social media marketing, web development, and AI. These ads not only highlight the business tasks Stewart outsources to freelancers – enabling her to focus on her core strengths – but also draw attention to the rapidly growing demand for skills on Fiverr, including AI services, which have surged by as much as 6,000%, according to Fiverr’s Business Trends Index.
“Martha Stewart is a business mogul and recognised all over the world for her media empire,” said Matti Yahav, Chief Marketing Officer at Fiverr. “In today’s world of multifaceted businesses and complex projects, we’re seeing that many teams, including Martha’s, are making smart and efficient choices to find new skills outside of their business through leveraging freelancers. At Fiverr, we understand the breadth of business needs and have the diverse, skilled freelancers to meet any of them.”
“This partnership with Fiverr has been a wonderful experience that allows me to share a different side of my business acumen that people don’t usually see,” said Martha Stewart, entrepreneur and media personality. “My businesses have always used freelancers for projects ranging from my cookbooks to my television programmes, and I appreciate Fiverr’s freelance platform for making it easier for entrepreneurs like myself to extend the expertise of their teams.”
As part of the collaboration, Martha Stewart took on the role of a brand ambassador for Fiverr’s 2024 Summer Product Launch, marking her debut as a Limited Edition Pro freelancer on the platform. In this unique capacity, she showcased her expertise within Fiverr’s newly introduced profession-based catalogue. Stewart offered 30-minute business consultations to three selected Fiverr users, along with $1,000 in Fiverr credits to support their business growth.
