Elvie launches smart baby bouncer at CES 2025
Elvie, the female-led femtech startup and creator of the Elvie Pump, has launched its newest innovation, the Elvie Rise, at CES in Las Vegas.
The Elvie Rise is an all-in-one smart bouncer that transforms into a bassinet without needing to disturb the baby inside. The product gives parents a solution, as they no longer have to move their baby between soothing, sleep, and play products.
The Elvie Rise offers parents the versatility to shift from a bouncer to a bassinet, designed to align with the American Academy of Pediatrics' (AAP) safe sleep recommendations. It features a firm, flat mattress, breathable fabric materials, and retractable straps to prioritise the baby's safety. In bassinet mode, it provides a secure and cosy environment, ensuring the baby can rest peacefully, whether it’s a quick daytime nap or a full night’s sleep.
In bouncer mode, the Elvie Rise incorporates its SootheLoop technology, allowing caregivers to personalise the experience by recording and replaying a unique bounce rhythm. This feature mimics their soothing touch, while the device also doubles as a manual bouncer for added flexibility.
The Elvie Rise offers a multifunctional solution, thoughtfully crafted to support mothers and caregivers. It creates a space where babies can soothe, sleep, and play, giving caregivers the freedom to take a moment for themselves without guilt, promoting their own wellbeing.
Right from the outset, Elvie Rise was designed to put the baby's safety first. Elvie Rise meets the US safety guidelines for both bassinet and bouncer products.
Alex Knox, Chief Product Officer at Elvie said: "Elvie has already transformed the categories of breast pumping and pelvic floor health to give postpartum women more time and freedom – and our newest innovation Elvie Rise continues this legacy.
"We've spoken to hundreds of postpartum parents and, after feeding, the next big stress was baby soothing and sleep. Elvie Rise gives all parents and caregivers the opportunity to have some hands-free, guilt free time back for themselves - knowing that their baby is safe and sound."
Key features of the Elvie Rise:
- Baby can sleep safe and sound in bassinet mode: in bassinet mode, Elvie Rise follows AAP’s sleep safe guidelines, making it a nap-time to night-time sleep solution
- Your bounce, automated: SootheLoop technology records and repeats the bounce inputted by a parent or caregiver, because parents are the experts in what works for their infant
- Baby-led bouncing: the product can also be used as a manual bouncer to offer babies a stimulating, safe space to discover what their muscles are capable of
- Smart app control: The Elvie Rise Sleep & Soothe app allows caregivers to control automated bouncing, and gives insights into the baby’s sleeping patterns
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