AS Monaco and sports focused NFT consultancy Capital Block have announced they  have signed an official partnership to develop NFT assets.

AS Monaco is the first football club in France  and one of only a few in Europe  to sign with  an NFT consultancy enabling the club to benefit from first-rate support in the development of its NFT offering for its fan community.

Capital Block is the only sports and entertainment NFT consultancy, helping clubs to use NFTs as a powerful tool to enhance fan engagement with the club they support. Capital Block  already works with several renowned European clubs such as Galatasaray and Legia Warsaw.

Throughout the partnership, Capital Block will work with AS Monaco to assist the club and its fans to discover and navigate the world of NFTs; and then utilise them to engage with each other. In their role as official NFT agency, Capital Block will grow the NFT community within AS Monaco, launch NFT’s to AS Monaco fans, create and build a full NFT strategy for the club as well as advising them on the best NFT platforms for them to work with.

Capital Block says that there are a number of ways AS Monaco could use NFTs to further engage with its fans such as “money can’t buy” experiences or exclusive merchandise that is only available to certain NFT holders.

In return, Capital Block becomes the official NFT agency of AS Monaco and will benefit from visibility on the various communication channels of the club.

Following the announcement, CEO of Capital Block, Tim Mangnall said “We are delighted to be working with AS Monaco and we are really looking forward to hitting the ground running with the club. One of our first aims is to introduce AS Monaco and their fans to NFTs and how best to engage with them.”

“We know the incredible advantages of building an NFT strategy and will be implementing this in the coming months. We are really excited that football clubs across Europe are starting to realise the importance of having an NFT strategy and know those that do will benefit in many ways, as will their fans.”

Oleg Petrov, Vice-president CEO of AS Monaco added "We are pleased with this partnership with Capital Block, which will allow AS Monaco to strengthen its positioning in the field of digital innovation and improve the possibilities for fans to connect with the club. Every day that passes confirms the growing appeal of NFTs. Capital Block's expertise will enable us to better understand this universe, to grasp the issues related to it and to define a solid and sustainable strategy.”