The launch event, attended by entrepreneurs, stakeholders, innovators and business leaders from across the region, was held on 2nd October at Buymedia’s new UK headquarters in The Renold Building, a collaborative space developed by Bruntwood and the University of Manchester, located in the heart of the city’s £1.7 billion science and technology innovation district.

Founded in Galway, Buymedia is one of Europe’s fastest-growing tech companies, boasting an impressive 2,208% revenue growth and ranking 73rd in the Deloitte EMEA Technology Fast 500. It joins an elite group of just four Irish companies to make the Top 100.

Buymedia’s AI-powered platform simplifies the way businesses and agencies plan, manage, purchase and measure advertising across multiple channels. Its client portfolio spans sectors including FMCG, hospitality, retail, telecoms, healthcare, education, and non-profits with notable brands such as E45, Bio Oil, eir, JYSK, and Bluebird Care.

The UK launch is supported by Enterprise Ireland and locally with MIDAS, as well as Manchester Chamber of Commerce and Growth Manchester.

Speaking about Buymedia’s UK launch Andy Burnham, Mayor of Greater Manchester, said: “Buymedia is already a standout success in Ireland’s tech sector, and we’re proud they’ve chosen Manchester as their UK launchpad. This is a major step in their international journey and a vote of confidence in our region’s innovation and technology ecosystem.

“It’s important that businesses not only in the region but across the UK embrace new technological and innovative tools and platforms like Buymedia to help them to grow and scale their businesses nationally and internationally.”

Buymedia CEO and Founder, Fergal O’ Connor, added: “Our mission is simple. It’s about democratising  advertising, giving every business, regardless of its size, the tools to compete on strategy and performance, not just budget.

“With Manchester as our UK home, we’re building on a foundation of collaboration and innovation. Every improvement we make to our platform contributes to a fairer, smarter marketplace where great ideas thrive.”

Buymedia’s expansion into the UK signals a new chapter for the company, one rooted in Manchester’s dynamic tech landscape and poised to reshape how advertising is planned and purchased across the region.

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