This injection of capital will propel Buttn’s mission to make professional exercise and fitness guidance available to everyone, regardless of location or lifestyle.

Buttn’s innovative platform empowers users to engage with live streamed, personalised training sessions with fully qualified personal trainers at their convenience. Whether at home, in a hotel room, in the park, or during a pitstop on a road trip, Buttn enables individuals to begin and more importantly, maintain a healthy lifestyle and exercise practice with the support of certified trainers. The app will launch to the public in January 2024.

Yana Mashukova, CEO of Buttn, expressed her enthusiasm for the strategic partnership, stating: “This investment marks a pivotal moment for Buttn and reinforces our commitment to revolutionise the way people approach and access fitness. Mount Venture Capital Fund’s support is a testament to the value we bring to the health and wellbeing landscape, and we are committed to providing a service that makes a real difference to people’s wellbeing.”

Anar Murtuzayev, Venture Capitalist at Mount Venture Capital Fund, shared his perspective on the investment, saying: “We are thrilled to partner with Buttn, a company at the forefront of transforming the fitness industry. Buttn’s innovative approach to making personal training accessible aligns seamlessly with our vision of supporting groundbreaking technologies within the health and wellbeing space. We believe in the potential of Buttn to reshape the way people engage with their health and wellbeing, and we are excited to be a part of this journey.”

The £300,000 investment from Mount Venture Capital Fund will be instrumental in accelerating Buttn’s growth, enhancing its technology, expanding its reach following the upcoming launch, and solidifying its position as one of the leaders in the health and wellness tech sector.