Bronto raises $14M seed round and Introduces log data platform

Bronto announced it has raised $14 million in seed funding led by Cercano Management – alongside Heavybit and Conviction Capital – to re-invent logging from end to end.

Bronto enables mid-market and enterprise customers to fully leverage an AI native logging platform while also lowering their existing egregious logging costs with traditional observability solution providers. Bronto's AI native logging platform removes the toil experienced by users of existing platforms and opens up valuable new use cases combining AI and logging domain specific expertise. It means companies do not have to discriminate between hot and historic log data and get real value from all of their logs rather than trade offs between data volume and cost.

Founded by serial entrepreneurs Noel Ruane (co-founder Voysis, acquired by Apple in 2020) and Trevor Parsons (co-founder LogEntries, acquired by Rapid7 in 2015), Bronto addresses a critical infrastructure bottleneck as companies deploy AI at scale.

“The shift to AI represents the biggest transformation in computing infrastructure requirements ever, but even pre-AI, logging solutions have not kept pace”, commented Bronto Co-Founder and Co-CEO, Noel Ruane. “Organisations continue to be forced into painful trade offs: pay astronomical bills for ‘just-adequate’ retention, or delete critical data needed for debugging, security, and compliance. And now, in an agentic world - where intelligence meets data – maintaining all of your log data has never been more critical for companies to leverage and reap the real benefits of AI”.  “Our goal is to be the world’s number 1 logging platform for all users and use cases”, continued Bronto Co-Founder and Co-CEO, Noel Ruane. “And with Cercano and Heavybit, we believe we have selected the perfect combination of breath and depth in our first capital partners to help us achieve that goal.”

“Logging is fundamentally broken, unfit for the volume of data the AI-era has brought, and Bronto fixes that,” said Trevor Parsons, Co-Founder and Co-CEO. “Our team has a combined 150+ years of experience building and operating proprietary log-engines and platforms at global scale in both private, venture-backed and public companies. I don’t believe you could handpick a better group of engineers than our team at Bronto. Both Noel and I couldn’t be more excited to lead this incredible team.”

Speaking on the announcement Lauren Glatter, Cercano Management Venture Capital said “We believe Bronto is well-positioned to build a category-defining company in the logging and observability market. We’re thrilled to support Noel and Trevor’s vision and to partner with team-Bronto through our lead investment.”

As a developer tools and infrastructure-focused investor and a former founder and operator in both private and public observability companies, well-known industry expert Joseph Ruscio said: “I’ve seen countless attempts to modernize log management, and they all fall short in some way – whether efficiency, scale, or usability. What Bronto has created is revolutionary and represents a true disruption in this space. Everyone at Heavybit is incredibly excited to partner with such an experienced pair of entrepreneurs already executing at this level”.

Bronto is using the proceeds of this raise to build a world-leading GTM function as it continues to expand its already world-leading engineering function. Headquartered in Dublin, Ireland with a presence on both coasts of the US, Bronto is a people-first, location second hirer.

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