Further highlighting Brite’s commitment to the Benelux countries, the instant bank payments provider has appointed industry veteran Philippe Rousseau to spearhead growth in the region.

With a population of more than 11 million located at the intersection of Europe’s largest economies and a mature digital economy, the Belgian market is primed for the uptake of open banking-powered instant bank payments. Merchants and businesses across a wide range of verticals can now offer Brite Instant Payments, which delivers improved customer UX by eliminating payment redirects. Brite’s ‘Single Sign’ also makes it possible for consumers to complete payment up to 40% faster, using top-of-mind information and circumventing the need for account creation or registration.

Brite Payments is one of Sweden’s fastest growing fintechs, and has leveraged its Brite Instant Payments Network (IPN) to bring open banking-based instant payments to the Belgian market. The purpose-built proprietary network helps equip merchants and businesses with a complete, out-of-the-box instant payments and payouts solution. The availability of Brite Instant Payments in Belgium complements existing instant payouts coverage, which enables businesses to disburse payments – whether refunds, payouts, or withdrawals – in real time. Additionally, Brite offers full product coverage in the Netherlands, as well as Brite Instant Payouts in Luxembourg.

Supporting Brite’s product expansion and commercial growth in the region will be Philippe Rousseau, who has been appointed Head of Benelux. An industry veteran who has held senior commercial positions at SOFORT and Klarna, Philippe’s deep knowledge of account-to-account (A2A) and open banking payments equip him to drive Brite’s ambitious growth plans in the Benelux countries.

“Awareness of the benefits of instant bank payment solutions is growing amongst merchants, and we’re delighted to offer more comprehensive coverage across the Benelux region with a superior customer experience and seamless instant payments,” said Philippe Rousseau, Head of Benelux, Brite Payments. “It’s an exciting time to join Brite and I’m looking forward to driving our growth in this dynamic region through the rest of the year and beyond.”

“Benelux is an important region to our development and it’s fantastic to have Philippe on board to lead the charge. Extending our coverage demonstrates the continued growth of Brite and reaffirms our commitment to bringing a true out-of-the-box instant payments offering to merchants across Europe,” added Lena Hackelöer, Founder & CEO, Brite Payments.