Started only in 2019, ayoba already offers its users the ability to chat, call, share, play, listen, read, pay, shop and more across Africa. ayoba recently announced the achievement of 25 million monthly active users, making it a great partner for any startup. Ayoba also empowers small businesses in Africa via its MicroApps platform.

The all-in-one app has joined BaseKit’s referral program, KitStart, to enrich their user experience with a new opportunity for anyone with a business idea in Africa to leverage their identity through entrepreneurship and start a business from their mobile.

David Graham, Head of Business Development at ayoba said, “Ayoba has built an ecosystem to support startups. BaseKit provides an accessible and intuitive platform for building a professional website without requiring extensive technical knowledge or coding skills. It simplifies the process, allowing you to focus on creating a great user experience and achieving your website goals. It aligns with our MicroApps value proposition further expanding our marketplace offering to truly reach our mission to help African business step into the digital future, confidently!”

Via the Ayoba super-app, customers can sign up for a 14-day free trial and access to all digital business features to create a website, start selling or take bookings and payments to start a business online.

All subscribers to KitStart will have full customer support and editorial business guidance from KitStart.

BaseKit CEO Simon Best commented, “Partnering with ayoba represents a fantastic opportunity to reach millions of new budding entrepreneurs across Africa giving them the means to start a business quickly.”

“We pride ourselves on offering super simple digital tools, designed to encourage anyone with a business idea to start selling or take bookings and payments and are particularly interested in placing our tech in the hands of those who can only take this opportunity from their mobile phone.”

“One of the key advantages of utilising BaseKit is the ability to create and customise content in a mobile-friendly manner. Recognising the growing trend of mobile usage among our user base, we have prioritised a mobile-first approach, allowing our users to conveniently build and design their projects on the go. This crucial feature aligns perfectly with our users' preferences, enabling them to accomplish their objectives efficiently and effortlessly.” says David.

KitStart is now available on ayoba super for customers in South Africa first and foremost, before being rolled out into other countries across Africa.