The partnership arises from the common will to support companies in the E-commerce sector in their growth and developmental paths.

Thanks to the Revenue-Based model Axerve's E-commerce customers will gain access to capital of up to €1m through the innovative form of hybrid financing, that, being halfway between debt and equity, is characterised by a plan to repay the funds by sharing a percentage of the income.

The resources will then be invested in digital marketing activities, a fundamental tool for developing the credibility of companies, and engaging their end customers, and is consequently key to achieving exponential business growth.

Thanks to the sharing of business data, which Viceversa captures for analysis, the companies that apply will have access to structured analytics on their business and effective marketing spend, information that is essential for better investing the available budget.

As a result, metrics such as CAC (customer acquisition cost) or ROAS (return on ad spend), will no longer be a secret for the E-commerce firms that apply, but can be harnessed.

The data confirms the value of Revenue-Based Financing. As Allied Market Research highlighted in 2021, the global Revenue-Based Financing market will reach the value of $42.34bn by 2027, with a growth of 61.8%.

Matteo Masserdotti, Viceversa CEO, states: “Coming from the world of startup investments, we know very well the growth needs of digital companies. Thanks to our data-driven, fast and flexible solution, we are able to provide capital and useful information to companies, in order to better invest their marketing budget. With Axerve, we have created a win-win relationship in which the ultimate winner is the client company that can quickly access the funds and data necessary for its growth.”

Alessandro Bocca, CEO of Axerve, adds: “Axerve acts as a partner for the growth of its customers' business and, in this context, signs agreements with innovative companies, such as Viceversa, that offer models facilitating this goal. Digital marketing is a crucial tool for the success of an E-commerce business even if it is not so easy to find the resources necessary to support these expenses from the traditional banking world. Thanks to the partnership with Viceversa, our customers will be able to obtain financing quickly and without selling shares in their company. Another advantage is that they are sustainable loans, with a low average value and installments that grow with the growth in turnover."