Published by CensHERship and The Case For Her, the letter exposes how medically accurate, non-sexual content is routinely flagged, removed, or hidden under vague and biased moderation policies. Topics like menstruation, menopause, libido, postpartum recovery, and fertility are being silenced – simply for naming the realities of the female body.

“We will not replace vagina with ‘V-word’ or refer to menopause as ‘the change’,” the letter states. “We will not avoid topics like libido, discharge, prolapse, or periods – because we need to talk about real bodies, real experiences, and real health concerns.”

The open letter is backed by a newly published whitepaper, ‘Censorship Revealed’, which compiles more than a year’s worth of evidence, survey data, and case studies from women’s health brands and content creators. The report shows how censorship is not only reinforcing harmful stigma but is actively restricting public access to vital health information and stifling innovation in a market expected to exceed $97 billion globally by 2030.

“It’s time to level the playing field for women’s health content,” said Clio Wood and Anna O’Sullivan, Co-Founders of CensHERship. “This isn’t about isolated errors. It’s about an entire digital ecosystem that treats women’s health as inappropriate. This censorship isn’t just frustrating – it’s economically damaging and, in some cases, can cost lives.”

Key findings from the whitepaper include:

•             95% of women’s health creators surveyed experienced censorship in the past year

•             More than half said they now self-censor their language to avoid takedowns

•             Platforms including Meta, TikTok, LinkedIn, Google, and Amazon were all cited for repeated suppression of content – often with no clear explanation or route to appeal

“When femtech companies face digital suppression and censorship by major tech platforms, their ability to reach people with essential health information, products, and services is severely limited,” said Cristina Ljungberg, Co-Founder of The Case For Her. “This doesn’t just hinder access, it also decreases investment in much-needed innovation.”

The letter calls for:

• Social media platforms to update content moderation policies to reflect medical context and gender equity
• Policymakers to help bring platforms to the table and ensure digital regulation addresses gender bias
• Investors and tech leaders to play their part to ensure women’s health innovation can scale without censorship

To date, leaders from across women's health including representatives from Clue, Essity (Bodyform), Love Honey, Evofem Biosciences, WUKA, Daye, HANX, Bea Fertility and more have signed the open letter.

The campaign follows formal complaints filed in March 2025 by CensHERship and The Case For Her under the EU Digital Services Act (DSA). These complaints, submitted on behalf of six women’s health companies, documented biased moderation, lack of transparency, and failures to provide effective appeal mechanisms. Despite clear evidence and growing public concern, no meaningful response or action has been taken to date.

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