Speed and reliability have become the foundation of any good online experience. Now, shoppers expect sites to load without hesitation, checkouts to work flawlessly, and performance to hold steady regardless of device or demand. Data reflects this shift too, with a two second delay being enough to double bounce rates. When experience falters, customers rarely wait. Instead, they’ll move on to the next merchant offering the same product with a smoother journey. In a market where alternatives are just a click away, even brief moments of friction can mean a lost sale.