Recent reports have shown that women in business in the UK is on the rise. Almost a third of businesses are owned by women which highlights a remarkable shift from figures in 2016 when just 17% of founders were female. There is still some way to go before the playing field is even but undoubtedly female entrepreneurs have some of the most inspiring stories out there.

As Amazon’s CTO since 2005, Werner Vogels has observed macro trends around the technology industry, giving him a unique perspective to distinguish substantive progress from mere fads. He recently published his views on what he sees in store in 2022 for cloud technology and the technology world in general.

As the UK moves away from lockdown restrictions, businesses can start making solid plans for growth; diversification can be the most efficient route to take as businesses who spot an opportunity to capture a broader market and are the ones who flourish.  

Gone are the days when good marketing involved only a recognisable logo, a catchy slogan and a TV, radio or print campaign. There’s no doubt the digital world has created huge marketing opportunities - it has never been easier for brands to engage directly with their customer base, and target ads to the people who want to see them.

Brand identity is the core of a company. It englobes the business's values, image, and personality, similar to how people have values, beliefs, and individual traits.

Startups Magazine shares its top 10 healthtech startups from CES 2022. These are just 10 out of hundreds of innovative ideas shared at the exhibition.

Until a few years ago, it was quite common for us to treat ourselves to brand-new equipment and tick it off our wish list without thinking twice. However, times have changed, and we’ve all had to deal with some hardships along the way. Whether it is job instability or other personal difficulties, we’ve truly started to keep an eye on how purchases affect our finances.

Startups are uniquely adept at solving difficult challenges, and Google is committed to partnering with these organisations and delivering technology to help them do so as they start, build, and grow.

As Benjamin Franklin famously said, only two things are certain in life: death and taxes. And, as we approach the end of January, all attention turns to the latter. That’s right – it’s time for self-assessment tax returns to be compiled, reviewed and submitted. 

2022 is set to be a bit of a rollercoaster as we galvanise the promises made at COP26, navigate long term hybrid working and continue to deal with COVID-19. 

Scaling is everything. The majority of businesses have to try and do this without incurring extra costs, and it is how good they are at this process that can define the trajectory of most small to medium sized businesses.

One thing is certain as we head into 2022 - the war for great talent is going to become hotter than ever. There is, however, plenty that you can do to win over great candidates.

Zorka.Agency marketing team together with SOLYANKA conducted “Startup Marketing Research: challenges and opportunities in digital promotion”.

To attract and convert more customers, you need to provide them with information, and proof that you’re the best at what you do. Case studies are the perfect solution.

I always say that numbers speak for themselves. So it’s doubtful that these numbers will surprise female founders anywhere. Pitchbook data from earlier this year showed that, despite record levels of capital invested in Europe, female founders received just 0.7% of the total funding - €400m (about $473m). The picture isn’t much more encouraging in the US; last year, female-only founded companies garnered 2.2% of the total capital invested in venture-backed startups.