Videobot, a Finnish SaaS startup, has successfully raised €2 million in seed funding from Finland’s Superhero Capital, Luxembourg’s Expon Capital Digital Tech Fund, and angel investors, Sweden’s Urban Gillstrom and Finland’s Ari Korhonen.

Measuring and tracking are inescapable aspects of marketing, and marketers are used to being able to track the effectiveness of their campaigns through data and analytics.

Sarah Gilchriest, Chief People Officer of Workforce Learning, the group encompassing QA, Circus Street and Cloud Academy, discusses how more skills training within SMEs could close the productivity gap and boost the economy.

Based in Nashville, Tennessee, Shellie’s career spans over 25 years as a marketing expert, having built and scaled lean, effective campaigns with multiple B2B technology organisations. With a passion not just for marketing itself, but how customers and people are treated within a company, we caught up with Shellie to ask about some of her top tips for those looking to kickstart their marketing journey.

So many founders and startups don’t get the recognition they deserve, but it’s not because they aren’t good enough. It’s because the world doesn’t know about them. Yet.

OpenAI has launched ChatGPT Enterprise, which they claim offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows for processing longer inputs, advanced data analysis capabilities, customisation options, and much more.

In my previous role as Director of EMEA Marketing for a silicon-valley B2B SaaS company, one of my favourite parts of our marketing was involving customers in our thought leadership. The power of having the voice of our customers not only positively impacted our reputation and lead generation, but also the growth of that existing customer base who joined in on our marketing.

Conferences stand as a unique platform for entrepreneurs, marketers, startups, investors, innovators, and PR specialists to forge connections, exchange insights, and showcase their ventures. As entrepreneurs ourselves, we comprehend the significance of these events and the opportunities they offer.

I have never been a fan of networking, coming from a background in financial services, I have attended many different events over the years, and to be honest, I didn’t enjoy any! And now I run a networking business! Bonkers hey!

The relationship between a startup and its communications agency is a critical one - you have a game-changing product, service or innovation but now you need the best support in place to help define positioning, reach the right audience and ultimately, drive growth. 

A Wolverhampton-based business duo has announced the launch of an interactive programme for aspiring businesspeople across the West Midlands.

BankiFi are on a campaign to bust the myths surrounding digital-only neobanks being the most viable option to the sole trader and small business.

Navigating the current fluctuations in the UK energy market poses challenges for small and startup businesses seeking to invest in green projects.  As we make strides towards meeting the UK’s 2050 net zero targets, it is now more critical than ever to enable businesses to achieve their net-zero goals.

It was a match made in ecommerce Utopia - a promising new brand looking to scale up their marketing efforts, and a boutique email marketing agency looking for their next challenge. Once Neurogan Private Label and CodeCrew joined forces, the results were impactful for both parties.

In the fast-paced world of finance, established companies often prioritise large, lucrative markets, driven by the pursuit of scale and profitability (think Revolut and its pursuit of its UK banking licence). However, amidst this focus on the mainstream, there are overlooked opportunities in smaller, niche markets that may seem too small and undeserving to bigger financial players.