The gaming sector is a behemoth, projected to be worth $300bn-plus by 2025, with upwards of 90% of UK children aged between three and fifteen actively engaged in gaming. However, amid concerns of cyberbullying, addiction and negative stereotypes, a non-profit organisation called Tales of Us (Tales) has emerged as a trailblazer. Led by Eva Vonk and Stefanie Plattner, Tales seeks to revolutionise the gaming market by prioritising collaboration, diversity, and inclusivity.