The desire for greater flexibility is the biggest driving force behind women starting businesses in the UK, as new research from Small Business Britain highlights most women are happier after starting their own businesses.

Look the word ‘impact’ up in a dictionary and you’ll find two definitions – the first about one object coming into forcible contact with another. The second about the creation of a ‘marked or visible effect’. While that might sound fairly general, in the investment world ‘impact’ has come to mean something more specific.

Zoom has announced the introduction of Notes, a new workspace to create and collaborate before, during, and after meetings. Notes allows users to create and share content within a Zoom Meeting and collaborate with others on the call for real-time inputs—eliminating the distraction of jumping between Zoom and third-party documents and tools.

Generative AI has overtaken cloud as a global enterprise IT priority according to new research from IT analyst firm Enterprise Strategy Group.

From supply chain disruption to rising levels of inflation, today’s businesses are having to navigate an increasingly challenging economic environment. On top of this, consumer expectations are also changing, meaning corporates must find ways of driving growth and staying competitive on smaller budgets.

In Octopus Ventures’ latest report, the University of Dundee has been named as the top university for spin-out success. This ranking was determined by factors such as patents, spinouts created and recent portfolio success, which for Dundee, included the £2.2 billion IPO of Exscientia on the US NASDAQ, one of the largest ever UK university exits.

Standing out from the crowd is never a luxury these days; it is a necessity. Uniqueness is far from a mere buzzword; it is the cornerstone of success. Being unique is supremely important in business and why carving out your distinctive path may be a game-changer.

In today’s interconnected world, which is inundated with rapidly developing technology offerings and enhancements, ensuring the workforce has the range of skills needed to both empower them and maximise their impact is crucial.

Artificial Intelligence and Machine Learning adoption is increasing across virtually every industry, but their impact has been particularly notable in the fintech and financial services sector.

New research from Xero, the global small business platform, has revealed that UK small business owners are concerned that AI development is outpacing regulation and a third (32%) want more training and resources to support AI adoption, as generative AI tools permeate various industries and the workforce.

Swedish startup Adsorbi AB has secured €360,000 in seed funding from Metsä Spring, Chalmers Ventures, and Jovitech Invest for its cellulose-based air purification material that can be used in air filters and odour removal products.

Videobot, a Finnish SaaS startup, has successfully raised €2 million in seed funding from Finland’s Superhero Capital, Luxembourg’s Expon Capital Digital Tech Fund, and angel investors, Sweden’s Urban Gillstrom and Finland’s Ari Korhonen.

Measuring and tracking are inescapable aspects of marketing, and marketers are used to being able to track the effectiveness of their campaigns through data and analytics.

Sarah Gilchriest, Chief People Officer of Workforce Learning, the group encompassing QA, Circus Street and Cloud Academy, discusses how more skills training within SMEs could close the productivity gap and boost the economy.

Based in Nashville, Tennessee, Shellie’s career spans over 25 years as a marketing expert, having built and scaled lean, effective campaigns with multiple B2B technology organisations. With a passion not just for marketing itself, but how customers and people are treated within a company, we caught up with Shellie to ask about some of her top tips for those looking to kickstart their marketing journey.