A WoW Knowledge Hub is an online program for WoW members consisting of carefully curated sessions with WoW experts covering areas such as product development, PR and marketing, legal, investment, and fundraising, and everything in between.

How does it work?

• All the sessions with WoW Experts-In-Residence will be pre-recorded.
• Got a question for our WoW Experts in Residence? Submit your questions directly through Eventbrite when booking your ticket!
• These sessions are free for all WoW members.
• All the recorded sessions will be stored in our resources database and will be accessible at any time to all WoW members.
• If you wish to connect with our Experts-In-Residence, you’ll be able to do so by contacting them directly through their social media channels and websites.

What we’ll cover

We are covering a broad range of topics; from starting a business in tech, launching a tech-based product, building an app, investing and fundraising for your business, marketing, PR and pitching to media, finding a co-founder, going from an idea to a technical roadmap, protecting your IP, R&D, and so much more! Industry-wise, you can expect us to cover topics in health tech, femtech, wearables, smart textiles, fashion tech, and everything in between!

About this session

“PR and Media for Health Tech and FemTech Startups” with WoW Expert-in-Residence Marina Gerner, Journalist and Writer, and Marija Butkovic, Founder and CEO of Women of Wearables, Forbes contributor

In this session, Marina and Marija will cover how to get press coverage for your femtech start-up. Women are statistically less likely to be covered by the press, and the media and PR industry can seem exclusive and very difficult to approach, so they will give you the tools and confidence you need to put yourself and your venture out there. Marina and Marija are going to provide hands-on advice and examples of how she’s usually approached by companies to cover the following points:

• What’s the point of engaging with the press?
• What do journalists want? What makes a good story for the press?
• Do you need to hire a PR professional?
• How to approach a journalist with confidence and ease
• Figuring out your message & how to make it powerful
• How to make the most of your story once it’s been published

Got a question for Marina and Marija? Ask your question when registering for the ticket.

About WoW Experts-in-Residence

Marina Gerner is a Journalist and a writer, writing for The Times special reports, the Guardian, i paper, Wired, and many other places.

Marija Butkovic is a lawyer-turned-entrepreneur, innovation consultant, feminist, and advocate for diversity and inclusion in the tech sector. She is a founder and CEO of Women of Wearables - a leading global organization aiming to support, connect, and mentor women and allies in emerging technologies such as wearables, IoT, and health tech. She is a Forbes contributor, STEM ambassador, and startup mentor and advisor. She has been featured in major tech and business publications such as Forbes, TechCrunch, The Next Web, Huffington Post, and selected as one of the Most Influential Women in UK tech by Computer Weekly in 2018, 2019, and 2020.