Whether you run your own business or you’re just starting your career, developing an entrepreneur mindset will enable you to think strategically, cope with change and work smartly.

All companies, whether start ups or multinationals, are driven by the need to make a profit and sales is the backbone of every organisation. Understanding and recognising the multiple selling touch points entrepreneurs face, whether you’re selling for profit or trying to secure investment, will ensure your business thrives.

With the rise of social media, companies are no longer faceless and price isn’t always the biggest issue – sustainability, brand creativity, exclusivity, added value, there are so many factors that flash through a consumers mind that help make the decision to buy.