What You'll Learn:

Metaphors are not just for poets and songwriters; they are powerful rhetorical tools that can instantly enhance your business communication skills. By making the unfamiliar familiar, the complex simple, and the invisible visible, the use of metaphorical language will enable you to deliver your messages with greater impact and influence. Which is why Aristotle once said, “The greatest thing by far is to be a master of metaphor.”

This session will cover:

1. Understanding Metaphor: Learn what metaphors are, and why they are so effective. Mastering this concept will enable you to add depth, clarity, and creativity to your messages.
2. Choosing the Right Metaphors: Discover how to select metaphors that will resonate with different audiences. Familiar metaphors can clarify and connect, while unfamiliar ones might confuse and alienate.
3. Real-world Business Applications: While metaphors are creative and fun, their use (or misuse) is serious business. The right or wrong metaphor can make or break your message … and/or enhance or negatively impact a relationship.

Why Attend?

• Make your ideas stick with your audience
• Become a more engaging and effective communicator
• Build stronger connections with your audience

The Speaker:

Todd Cherches is the CEO & Cofounder of BigBlueGumball, an NYC-based consulting firm specializing in leadership development, management training and executive coaching.

Creator of the patented VisuaLeadership® methodology, Todd is a TEDx speaker (“The Power of Visual Thinking”), as well as a three-time award winning Adjunct Professor of leadership at NYU and Lecturer on leadership at Columbia University.

He is also the author of VisuaLeadership: Leveraging the Power of Visual Thinking in Leadership and in Life (Post Hill Press/Simon & Schuster, 2020).

The Host:

Andrea Pacini is the author of the best-selling book Confident Presenter, a presentation coach and Head of Ideas on Stage UK. He specialises in working with business owners, leaders and their teams who want to become more confident presenters. In 2024 he was awarded Best Virtual Speaker 2024 in The Speaker Awards. Andrea is on a mission to stop great ideas from failing just because of the way they are presented. His vision is to help hundreds of thousands of business leaders inspire their audiences, increase their influence, and make a positive impact in the world.

Ideal for:

This event is ideal for founders, entrepreneurs ad business owners who are:

• Motivated to become the best communicators they can be
• Ready to take action to get the results they want

Don't miss this opportunity to learn from one of the best in the field. Register now and take the first step towards mastering the magic of metaphor!

Event Details:

• Date: October 8, 2024
• Time: 4:00pm-5:00pm UK
• Location: Zoom

Reserve Your Spot Today!

Bonus:

The FREE ticket includes:

• Access to the live session
• PDF of the book, Confident Presenter, by Andrea Pacini
• A chapter from the book, VisuaLeadership, by Todd Cherches
• Access to a virtual goodie bag with extra resources, promotions and discounts from our supporting partners
• Opportunity to book your free 1-hour consultation with Andrea Pacini after the web class (bespoke, complimentary, no-obligatory help).