In the long term, most brands aim to build a community that is strong enough to power their growth through non-incentivised word of mouth, i.e. their customers organically encourage other customers to join through their enthusiasm for your brand.

Building all the levers for this takes time and, when done well, the brand should start to become part of everyday behaviour and relevant conversations.

However, as buzz and loyalty build, incentivised referral can be a useful tool as referred users are generally more likely to become active users than those installing via paid-for media.

In this workshop, I'll take you through the key levers to build incentivised and non-incentivised referral.

Bring your notepads, you'll have work to do!!

A bit about Lucy:

Lucy Woolfenden is a marketing and growth expert focusing on tech startups. Lucy's experience spans launching brands such as The O2, Skype for Mobile, Starling Bank and Yolt whilst working with partners from The White House to TED. Lucy advises startups and is part of early-stage management teams with hands-on experience developing both the business and the brand across multiple markets. Lucy started her business, The Part-time CMO, to empower startups with the marketing and growth strategy they needed without the full-time price tag. She works with clients from long-term management positions to workshops and power hours.