The Branding & Finance Webinar for Startup Entrepreneurs - 17th November 12pm-2:10pm

Everything is a priority when you're a startup founder. You'll find yourself juggling everything from your business personality to positioning, partnerships, sales, accounting & finance.

Fundamentals are important for a new business to grow.

First, you need to have a strong brand. A strong brand is more than a logo, colours and a set of trendy collateral—it's about ethos, reputation, recognition, social impact, sales and forming an excellent business strategy.

The other aspect of business success is your business plan, which must include a working financial model and processes in place to ensure that you can focus on running your business. When the business generates revenue and starts to look for funding, there are needs for financial guidance that can steer the business towards securing investment. Once the startup has raised investment, there are needs for an FD or CFO to navigate the finance function in order to help you make an eventual exit.

The Branding & Finance Webinar for Startup Entrepreneurs will cover a wide range of branding and finance tips, and will be divided into four session which will cover:

1. Personal Branding

Consumers want to know, like, and trust the personal brand behind a business brand.Your reputation and personal brand are two of your most valuable assets that you can build on. Your personal brand is an important factor in your success. It can help you to become successful on the market and attract more customers.

2. Accounting 101

Everything you have ever wanted to know about starting your own company. From incorporation - Do I need a secretary? What share structure should I put in place? - to setting up your first accounts/bookkeeping system. We will also cover - What records do I need to keep and for how long? With an overview on payroll, dividends, tax returns and VAT registration.

3. Branding for Businesses

Branding is much more than a logo, colour palette, and related collateral. An effective brand is one that resonates deeply with the ethos of your organisation and your mission, and that delivers reputation, social impact, partnerships, sales and plays a key part in the formation of an excellent business strategy.

4. Advanced Accounting & Finance for Founders

Do I need a bookkeeper? When do I need a controller or finance director? What information should I be seeing weekly? How do I know if my financial data is correct? What about looking at the future - is there an easy way to model out cash flow? What additional tax tricks are there that I should know about?

Our expert on the topic are Jonathan Levy, Director of AccountsPro and Valerie Forgeard, Founder and Director of Stunning Brand in partnership with Startups Magazine.

About Stunning Brand

Brand brings 32 years of experience in broadcasting, social media, stakeholder engagement, community building, public speaking and negotiation to the private, nonprofit and public sectors in unique services that help leaders, entrepreneurs and companies raise their profile and their impact. 

About AccountsPro

AccountsPro is a London based firm that provides Accounting, Talent and FD support to startups and scaleups. Founded by Jonathan Levy, who has worked in entrepreneurial startups and professional practice. The firm provides accounting support and also specialise in building financial models, R&D tax credits, preparing startups for investment, through to FD support and international expansion. They also help their clients find interim and permanent talent to launch or scale their business.