Better Words: Writing for the arts
How arts and cultural brands can use language to stand out, unite internal teams, and communicate their purpose
More than ever, arts organisations are fighting to be heard. From visitors to government, they talk to a complex range of audiences, all with different expectations.
In this session, we’ll draw on our sector experience and expertise to explore questions like:
- How do you balance authority with accessibility?
- How are audience expectations changing?
- Can you win new audiences without alienating existing ones?
- How can you find a voice that works for everyone — from marketers to curators?
About Reed Words
We’re a team of strategic writers, working with clients around the world to build their brands through language. We work with many clients in arts and culture, including the Southbank Centre, the Barbican, the National Theatre, Design Museum, Tate, and the Royal Academy.