• Where do you even start with naming?
• How can you be sure you’ve found the right name?
• Will the CEO like it?

There’s no single answer. So we’ll show you how we do it, and tackle some of the biggest naming questions, like:

• Should you follow naming trends?
• How do you get everyone behind a name?
• How do you avoid trademark conflicts?

At the end, you’ll have the chance to quiz our team and expert guests on the naming issues you struggle with.

About Reed Words

We’re a team of strategic writers, working with clients around the world to build their brands through language. We’ve named everything from energy companies to travel websites – even new sports.