Toby is the Co-founder and Chief Marketing Officer at Miappi. Toby has been involved in the creative and communications industries since mid-nineties when he started working for independent TV production companies in the production of documentary films.

In 2001, he transferred his film making skills marketing and advertising before starting to focus on digital projects. It was these agency-side projects that led Toby to start the business that would evolve into Miappi. Today, Toby oversees the design, development and marketing of Miappi.