As Head of Brand, Sophia leads the brand, creative and communication efforts at Honest Mobile.

Having led a full rebrand for the challenger mobile network earlier this year, Sophia is now on a mission to make Honest known as the network doing mobile right. From digging into customer research to building out the marketing strategy and launching the latest brand campaign, her day-to-day revolves around making both businesses and consumers want to join (and never leave) Honest.

Before Honest, Sophia was Head of Brand at Series B SaaS scaleup Mention Me, where she built the Brand, Content & Comms function. She’s also held roles in the Marcomms teams at Vodafone and Knight Frank.

Outside of work, you’ll most likely find Sophia curled up with a good book, exploring London’s restaurants or running off the latest meal around the common.