Rhys Sandford is the Head of Marketing at Exploded Sweets, a freeze-dried confectionery company, where he leads the marketing team in crafting innovative campaigns that drive brand loyalty and customer engagement. His work spans digital strategy, content creation, paid advertising, and e-commerce optimisation, ensuring the brand stays true to its identity while expanding its market presence. By leveraging data insights and cross-functional collaboration, Rhys supports sustained growth and long-term brand success.

In addition to his role at Exploded Sweets, Rhys is the Founder and Lead Consultant at RKS Growth Strategy Solutions, where he provides actionable, tailored growth strategies for businesses across industries. From developing robust marketing campaigns to shaping long-term business strategies, he helps companies thrive in competitive markets through collaboration and industry-specific expertise.

Rhys started his early career before moving to a consultant role at The Lime Trees CiC, an education and childcare business, by enhancing its digital presence and expanding its reach to families and partners. Through data-driven and creative strategies, he helped strengthen the organisation’s visibility, engagement, and community impact.

Across all roles, Rhys is committed to delivering measurable results, unlocking growth opportunities, and helping businesses exceed their goals through digital transformation, strategic marketing, and business development expertise.