Matt Jones was born in Newport and now resides in Cardiff. 

Having over nineteen years of experience in the Advertising & Creative Industry and thirteen years as an entrepreneur, Matt has employed more than one hundred staff during his time founding, developing, and launching his award-winning businesses.

Matt has held senior positions in the UK advertising industry and founded the creative advertising agency, S3 Advertising in 2011. He then grew his agency from a start-up into a multi-million-pound national business which he sold via a management buyout in 2019.

Recently featured on Dragons Den seeking a Dragon as a business partner for his male skincare brand MESOA Skincare, Matt successfully secured retail tycoon Touker Suleyman. 

All five Dragons were incredibly impressed by Matt with Peter Jones describing him as an “absolute inspiration” after detailing his mental health battles which inspired the creation of the brand itself. Despite Matt deciding not to continue the journey with Touker, the two remain friends. 

Being an advocate for men's mental health, Matt created MEOSA Skincare with a vision to create a safe, non-judgmental place for men to share their stories in the hope that it helps both them and other men. He wants to encourage men to open up and share their experiences in the hopes that it can provide the confidence for men to seek the help they need. 

Over the past decade, Matt has won and judged several national awards in business and entrepreneurship communities, including the NatWest Great British Entrepreneur of the Year Award in 2016, 2017 and 2018, with hopes to grow the list in 2022 and beyond.