Marcus Lawry is joint founder of Cardiff-based event agency Arena Projects. Formed in 2021, AP delivers events across the spectrum, including specialisms in entertainment and sport, delivering fan engagement and matchday event management for the Welsh national football squads, as well as working across Europe on fan facing events and gala dinners for UEFA. In its first 3 years, Arena Projects has provided event management services across the UK, Qatar, Russia, Turkey, Finland, Italy, Greece, Hungary and Poland, with current projects running in Germany and Slovenia.