Over the past six years, I’ve applied behavioural strategy across the e-commerce, finance, and real estate sectors – developing my own brand from the ground up and decoding the emotional drivers behind business decisions. I contributed to subconscious pattern recognition research at the University of Greenwich and was selected by NewtonX – the expert network trusted by Fortune 500 brands and featured in The Wall Street Journal – to advise on behavioural strategy for branding and growth. I hold an MSc in Marketing & Commercial Management from Madrid University, with a focus on behavioural economics and brand psychology, and a Bachelor’s in Advertising & Public Relations from Malaga University, where I specialised in consumer behaviour and strategic communication. I currently run my own strategy advisory firm in London and am preparing to launch an upcoming book on behavioural science.