James Kirkham is CEO and founder of ICONIC, an entertainment company that aims to help brands understand and use popular culture in new and radical ways. James has had a long and varied career across a wide range of marketing sectors, including social, digital, advertising, sports and music. He was previously on the board at Defected Records as its Chief Business Officer. Before that he was CBO at football media business COPA90, working with brands that included Uber, Budweiser, Nike and Pepsi. At the start of his career, at the age of 23, James founded his own digital marketing agency Holler, which was acquired by the Publicis Group in 2010.