Ethical Bedding was founded by entrepreneur James Higgins, who, after years of working in financial technology, realised his work no longer filled him with joy and a sense of day-to-day purpose, negatively impacting both his mental and physical health.

Using his innate love of nature as an inspiration and driving force, along with his wealth of experience in business strategy, James created Ethical Bedding. The brand not only supports a healthy and successful lifestyle but also stems from a genuine passion to create a brand with purpose, while setting a path for other businesses to follow.