Georg Hesse was appointed as VP of UK and Germany for Thrasio in 2020 where he assumes overall responsibility for the acquisition of businesses from across the EU and the expansion of Thrasio’s portfolio of brands within key European markets.

Prior to this George launched, built, and ran Amazon categories in Europe for 16 years and was responsible for hardlines seller and retail businesses as group director in Germany, including businesses within the Home Living category which had the largest marketplace seller activity. Following his time at Amazon, Hesse was CEO of publicly listed online travel company HolidayCheck Group AG and advised a series of startups.