Gabriel Theis

Having worked at two of the world's top consulting firms: EY (Ernst & Young) and HSO, Theis has advised several billion-dollar companies and conglomerates. During his time as a digital transformation expert, he managed brand strategies for Fortune 500 companies to enter the web 3. Some of the solutions he developed include NFT-powered brand loyalty and customer engagement programs, as well as complicated supply chain processes utilising blockchain technology. Currently, he is the COO at Cobalt, a French startup that raised $10 million in funding in 2022. Cobalt is a fashion tech company developing software to allow fashion brands to create immersive shopping experiences and leverage NFT, NFC, AI, and blockchain technology. These 3D experiences allow users to acquire NFTs for virtual items, linked to physical products with NFC chips for proof of authenticity, supply chain tracking, and valuable data insights.

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Is e-commerce fashion sleeping on AI?

The fashion e-commerce industry, valued at $765 billion in 2022 according to a report by Grand View Research, has grown tremendously over the last years, fuelled by an increase on digital connectivity, widespread smartphone use, and a generational shift towards online shopping. However, e-commerce fashion seems to be at risk of losing the growth it has achieved in the past decade by overlooking the transformative power of artificial intelligence.

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