G Bansal co-founded One Twelve Agency in 2022 on a mission to ensure that people like herself, as a South Asian woman, are properly represented and that the stories being told about them are accurate. She and her co-founder Hannah Campbell help brands that want to successfully leverage cultural and creator marketing to create inclusive campaigns. Clients include Chivas Regal, Dirty Bones & Gen Z sustainable swimwear brand SoSo Swim.

Prior to setting up One Twelve, G spent almost a decade in the marketing industry, including a spell client side at ASOS as well as in insight and creative strategy roles at agencies. G regularly contributes to the advertising and marketing press, usually commenting on Gen Z and cultural issues. G somehow also finds time for her side hustle as a greeting card designer and ‘Etsy Star Seller’.