Frederick Coulton is Head of Product at CultureAI, a Human Risk Management Platform that empowers organisations to measure real-time employee security behaviours in order to surface and mitigate their most prominent risks. 

He joined CultureAI as the third employee, assuming the role of UX Designer/Developer. Frederick was attracted by the opportunity to build something from the ground up in a company with a clear vision. As the organisation multiplied in size, he quickly rose the ranks and is now responsible for the Product and Design teams, working with customers and the wider business to define and deliver the product roadmap. 

His background stems from Design and UX, having worked in digital marketing, fintech, data, and creative agencies in The Netherlands and UK before transitioning into cyber security in 2018. 

Frederick is passionate about storytelling through a product lens. He has a fascination for schematic maps and loves to use products that promote a clear user journey. He believes that data-led products should live purely to surface, interpret, and enhance data without adding noise or complexity.