Eran’s role as senior director of transfer pricing at Avalara is to take this vision to make it a fully automated, scalable product, and increase the added value it provides to its users. After more than 20 years of experience in transfer pricing and international tax practice, including roles in the Israeli tax authority, senior manager in the big 4, and establishing a transfer pricing practice in an international NYC-based law firm,. He founded an online automated transfer pricing compliance platform that enables both in-house tax professionals and tax advisors to generate fully compliant transfer pricing reports for their companies and their clients, without the need to be a transfer pricing expert, which Avalara acquired in 2020.