Elena Volkova is Co-Founder and CEO of Style DNA, a personal styling app created to empower millions of people around the world to look and dress with confidence. Four years ago, Elena stepped down from a senior role working with e-commerce companies to pursue her dream: making previously unaffordable image consulting and personal shopping services available to anyone, anywhere and at any time. Thus, she created Style DNA, a pocket stylist that encompasses all aspects of personal styling, wardrobe management and shopping assistance — guiding users to discover what colours, patterns and fabrics would best suit them. It does this by combining the expertise of world-renowned image consultants with cutting-edge AI technology to offer personalised fashion recommendations in an instant, at any time and in any place. For more information, please visit: https://styledna.ai/