David Shaw is Head of Revenue Partnerships EMEA at Snapchat, leading the strategy and development of Snapchat's ecosystem of adtech partners across EMEA that are building solutions to drive performance at scale on the platform. Prior to Snapchat, David has led teams across Product Marketing & Partnerships at X, Tiktok & Reddit, advising advertisers, agencies and platforms of all shapes and sizes on how to leverage technology to reach their respective marketing goals and ultimately drive towards the bottom line.