Claire Greenyer is the co-founder and CPO of tech start-up Biscuit Pet Care. Her proactive approach to solving the wellbeing issues of the nation’s pets is founded upon a passion for animals and how technology can be used for good. 

With vast experience in R&D, marketing and business strategy, Claire and her co-founder have developed the Biscuit App which educates, incentivises and rewards pet owners to take positive actions to support the wellbeing of their pets.

As a Certified Scrum Product Owner, Claire achieved the certification through the Scrum Alliance (https://www.scrumalliance.org/) to bolster her knowledge of the agile development process and plays an integral role in Biscuit’s development team.

Claire is instrumental in the development of Biscuit’s business strategy, setting the product direction, building the team, and establishing processes that create value for Biscuit’s customers and partners.

Biscuit secured £3 million in seed funding in 2021 and the free-to-use app already has in excess of 90,000 registered users who can spend their points (Biscuits) with brands including Amazon, Tesco, Asda, Nando’s and many more.

As a pet parent to two dogs and a cat herself, Claire brings huge energy, skill, and generosity of spirit to Biscuit, and a genuine determination to deliver positive outcomes (both business and social) for the good of our pets and their parents.

Before founding Biscuit Pet Care with co-founder Justin Dexter, Claire held senior strategic marketing positions in several health tech and insurance businesses.