Bruce speaks at conferences around the world on the subject of brand strategy and is regularly invited to lecture at business schools. He is also a Course Director for the Chartered Institute of Marketing and an accredited speaker for the Vistage CEO network.  

Since 2009 his brand strategy practice Brand Arrow has completed over 120 assignments in Europe and North America across B2B and B2C covering a variety of sectors including technology, finance, consumer goods and mission-led organisations.  

 In 2019 Bruce published ‘What’s Your Point?’ containing the proprietary Brand Arrow framework, which won the silver medal at the US Business Book Awards (Axiom) and was shortlisted for the UK Business Book Awards.