Berfin Mert is the co-founder and CPO of Bower, the AI-powered app designed to make recycling easier and more accessible. Since launching, Bower has grown to over 700k+ users across the UK and the Nordics, helping sort more than 122M+ packages and reducing CO2 emissions by 10k metric tonnes to date. A graduate of the Stockholm School of Economics, Berfin’s strategic initiatives include securing Bower’s B Corp certification, leading a successful crowdfunding campaign, and obtaining a €1.75M grant through a Google.org Fellowship. Driven by a deep passion for sustainability, she is dedicated to using technology to promote environmentally responsible practices and support a more circular economy.